Original ｜ Odaily Planet Daily (@OdailyChina)

Author ｜ Wenser (@wenser 2010 )

As BTC is expected to return to $80,000, many "hardcore" projects have begun to leverage online and offline promotional efforts to revive.

In 2026, the cryptocurrency market is experiencing fluctuations, and it seems that promotional projects and highly controlled meme coins (for details, read: "Creating a God in 8 Days, Liquidating Overnight: The Emotional Manipulation Techniques of Meme Coin Template RAVE") have become the only two active project types in this volatile market. In light of this, reporters from Odaily Planet Daily have turned into "undercover agents," infiltrating promotional project communities, online meetings, and offline events to gather information, observing together with readers how projects worth tens of millions of dollars instill belief through various rhetoric.

Odaily Planet Daily hereby reminds readers that the following is merely an observational phenomenon and does not constitute investment advice, nor do we recommend imitating or learning from it.

Golden Quote 1: First look at $5 billion, then aim for a crazy $100 billion scale

Indeed, the rhetoric of promotional projects is always simple, direct, and unpretentious. Right from the start, it must seize the initiative with slogans of sudden wealth and astronomical figures to daze you.

Just like the classic phrase from the past - "After the third wave of EOS, we see $1,000," it doesn't matter if the project's market cap is now $500,000, $5 million, or $50 million; in any case, first set a sufficiently large market cap target to attract all potential liquidity, onlookers, and funds.

It must be said, "$5 billion is not XX's limit, but your imagination's limit" has been gaining in value.

Golden Quote 2: The world's greatest business model - Altruism

There was a time when countless people revered Akio Morita's "The Way of Living" as a guideline and considered Steve Jobs's "Create value for others" as a golden rule.

And now, the word "altruism" is still used by countless internet companies, startups, and even promotional communities as an important flag of marketing -

You ask me why I recommend money-making projects to you? For altruism!

You ask me why I tell you about the opportunity to earn hundreds of thousands of dollars? For altruism!

You ask me why I share the rare opportunity for sudden wealth in front of me? For altruism!

What they won't tell you is that sharing the wealth code with you is aimed at seeking more exit liquidity, to enlarge the project, and ultimately help themselves exit with success.

Golden Quote 3: Don't buy too much, or I'm afraid you can't hold it

This saying is also one of the classic quotes in promotional projects that many people are familiar with.

In fact, the speaker is not afraid that you buy too much and can't hold it; there are 2 concerns:

First, they are worried that if you buy too much and hold too many chips, it will be detrimental to controlling the盘;

Second, they are concerned that if you don't buy enough, you won't reach the level where your "butt determines your brain," lacking the enthusiasm to actively wave flags and shout.

Golden Quote 4: Now is just a normal correction, don't be afraid

Projects can be good or bad, and prices can rise and fall, and promotional projects are no exception.

Once prices fall, to avoid causing panics and crashes, community representatives of promotional projects often need to stabilize morale; at this time, a phrase like "normal correction" can make many newcomers look up in awe at the veterans who have seen countless projects.

Unbeknownst to them, behind the seemingly calm words of comfort from the veterans, they might be frantically clicking the "Sell" key on their screens, fearing they are the last "bag-holder" in this game of musical chairs.

Golden Quote 5: I don't want to FOMO everyone, I just hope everyone seizes this opportunity

When I heard a lady from the promotional community say this sentence during an online meeting at 11 PM, I knew her segment was about to end. Yes, this lady, who spoke Mandarin with a less than fluent accent, eloquently talked for nearly an hour in a room full of hundreds of people, ending with this golden quote.

If I were a newbie in the community, hearing a prominent community member speak such plain words with such honesty, I would feel deeply moved by her sincere attitude and the refreshing way of interacting.

It can only be said that different strategies are applied in promotional projects depending on the person; if you are hot-tempered and easily provoked, then use provocation; if you are soft-hearted and more easily persuaded, then appeal to your emotions and logic, ultimately using a sincere attitude of "let's speak frankly" to win you over.

Golden Quote 6: What are you afraid of? Afraid of getting rich?

Indeed, the above sentence is delivered in a tone that prompts you to FOMO, and this sentence is the provocation strategy we mentioned earlier.

People, after all, always want to prove they are right and strive to avoid the thought that their decisions are wrong; thus, once there is sunk cost, many people become accomplices on a hijacked ship, making it difficult for them to accept loss and the idea of "I was wrong."

At this moment, someone pops up and questions you, "Are you afraid of getting rich?"

I believe most people will react and prove themselves: telling people in my village, I'm not a coward, I want to keep buying, raise the token price!

Golden Quote 7: After landing on Nasdaq, you can make over $10 million every day, in dollars!

In offline events, borrowing authority is also one of the common strategies for promotional projects.

This authority may come from renowned industry experts, leading figures, or well-known platforms, and it may even be "large platforms, strong forces, and significant channels" that are familiar to the general public.

With the rise of the DAT model and the concept of crypto equity RWA, Nasdaq and the New York Stock Exchange have become representative platforms frequently cited by many promotional projects. As for whether the specific data is $10 million or $20 million, does it matter?

Golden Quote 8: Bitcoin is just the beginning; XX is the endgame

This is also a common phrasing in promotional projects (especially in Bitcoin ecosystem projects).

The reason is simple: Bitcoin, as the representative major asset of cryptocurrencies, has already entered the mainstream awareness and investment of both mainstream crowds and institutions, thus becoming the best "anchor asset." At this time, placing one's project alongside BTC can also bask in BTC's "wealth aura," just like the narrative of the previous fork asset BCH.

So, as you reach this point in the article, can you distinguish between promotional projects and legitimate ones when you come across community projects? If you have other classic quotes, feel free to share them with us.

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。