The "VIP Guardian Program" is a series of interviews launched by Huobi HTX, focusing on the service practices for major clients. Every Tuesday, the platform's frontline service team is invited to share real service experiences, market observations, and insights into customer needs, conveying the long-term service philosophy and showcasing Huobi HTX's professional and stable customer service capabilities.

In the cryptocurrency market, trading is just the beginning of the connection between users and the platform.

A smooth purchase, timely arrival of funds, a stable trading experience amidst market fluctuations, often lies behind a complex and refined operational system. Within this system, there is a group of people who long stand at the forefront of user demands, understanding market changes, discerning user needs, and continuously driving the upgrade of service capabilities.

This issue of the "VIP Guardian Program" invites Yarra, the head of spot operations at Huobi HTX.

As the most fundamental trading method in the cryptocurrency market, spot trading is often the first stop for the vast majority of users entering the Web3 world, and it is also an important entry point for users to establish long-term connections with the platform.

For a long time, Yarra has focused on the operation of spot business, continuously paying attention to user trading experiences and service demands. From the perspective of spot business, he explores how to provide more precise and efficient services for different types of users, driving the continuous optimization of trading experiences.

What customers truly care about is never just the fees

In most people's inherent perception, major clients must care most about fees. After all, the larger the capital scale, even a difference of one in ten thousand in fees can accumulate to a significant cost over time.

However, in Yarra's view, fees are just one of the factors influencing user decisions. For high-capital, high-frequency trading users, they are more concerned about the overall experience during the trading process.

"Of course, they will pay attention to fees and rebate systems, but capital efficiency, trading depth, system stability, and the platform's capacity to withstand drastic market changes are all important factors in users' long-term choice of platform."

Take trading slippage as an example. Simply put, when market liquidity is insufficient, the final execution price for users may deviate from the expected price, and this price difference becomes an implicit cost in the trading process.

For large capital traders, the larger the order size, the higher the requirements for market depth and liquidity. The better the market depth, the lower the trading slippage, and the more controllable the actual trading costs borne by users.

To continuously enhance trading experiences, Yarra and the Huobi HTX spot team have long focused on building market depth and liquidity around mainstream assets like BTC and ETH, continuously optimizing market capacity, and improving users' trading experiences in various market environments.

Starting from user needs, discovering popular assets

In addition to trading experience, how to help users more efficiently capture market opportunities is also a long-term focus for the spot operations team.

In the cryptocurrency market, asset popularity changes rapidly. An emerging sector, an innovative application, or a shift in market sentiment can all lead to the emergence of new asset opportunities.

However, for users, the real difficulty is not whether there are opportunities in the market, but how to find targets that align with market trends and have growth potential from a large number of assets.

Therefore, the Huobi HTX spot team is trying to establish a more systematic "popular asset discovery and trading mechanism" for users.

"What we need to do first is to improve the efficiency of reaching information about popular assets," Yarra stated during a live broadcast.

According to him, Huobi HTX integrates market trends, trading entrances, platform activities, and asset information through themed aggregation of popular assets, allowing users to quickly understand: what the market is paying attention to, why assets are receiving attention, and what risks to be aware of during participation, without needing to switch between multiple pages.

At the same time, the team combines community ecology and KOL content dissemination to further enhance the efficiency of reaching popular assets. When new points of market focus emerge, users can obtain relevant information more timely to grasp market changes.

However, discovering opportunities is just the first step; how to allow users to participate in trading safely and efficiently is also a problem that the platform needs to solve.

Popular assets often come with higher market attention and more volatile prices, requiring greater demands for trading depth and liquidity. In response to this situation, the Huobi HTX spot team will proactively connect with project parties and other related resources to continuously optimize liquidity guarantees for key popular assets and improve users' trading experiences during rapid market conditions.

"Our original intention is definitely not to encourage everyone to blindly chase hot trends or FOMO, but to help users discover opportunities faster, understand risks more clearly, and have a smoother trading path when they want to participate."

"Once you're here, you're VIP": Ultimately, it’s for every user

It sounds like whether it's the ultimate market depth, speedy fund allocation, or systematic efficiency in initial offerings, everything seems to be tailor-made for high-net-worth users. But Yarra provides a different answer.

"These capabilities, although initially perceived more noticeably by large clients, will ultimately benefit all users. Making every user’s trading experience smoother, and ensuring that every user’s needs are responded to promptly is our ultimate goal."

To allow ordinary users to enjoy investment dividends with a low threshold, Huobi Spot is also constantly amplifying the value of its tools: making grid trading, spot dollar-cost averaging, and spot copy trading simpler and easier to understand, enabling users who do not wish to monitor the market frequently to also enjoy professional strategy assistance. In the future, Huobi Spot will also integrate Alpha for initial offerings and Web3 wallets, connecting diverse financial scenarios both on and off the chain.

"We hope that in the future, when people think of three things, they will think of Huobi Spot: First, buying mainstream assets like BTC/ETH, our depth is the most stable; second, trading popular assets, we respond the fastest; third, when doing trades, there are the best tools and the most understanding companions here."

Just as Huobi HTX has always adhered to its service philosophy—whether managing large assets for professional users or capturing opportunities for new users, every need deserves serious attention.

The platform will not differentiate service value based on user scale. Because in Yarra and the Huobi HTX team’s view, "Once you're here, you're VIP." This is not just a service philosophy, but represents Huobi HTX's commitment to establishing long-term connections with every user.

Complete live broadcast replay: "VIP Guardian Program---Yarra"